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isten in English

Twitter Bans Political Adverts

Published: 11.01.2019
Level 4   |   Time: 1:38
Accent: British
BBC Global News Podcast (10.30.2017)

Twiiter has recently announced that it will ban all political advertsing on its platform.


You can download the file [ HERE ].


triangle Directions

  1. REVIEW the vocabulary.
  2. LISTEN to the audio.
  3. ANSWER the questions.
  4. CHECK your answers (Show Answers)

triangle Vocabulary

  • crucial [adj] - important
  • platforms [n] - applications
  • scrutiny [n] - critical examination
  • governance [n] - regulations or rules
  • ban [n,v] - restrict, not allow
  • so-called [adj] - used ironically to say something is
  • worldwide [adv] - around the world
  • tweet [n,v] - a message on Twitter
  • the founder [n] - person who started a company
  • not-so-subtle [adj] - very obvious
  • a dig [n] - a criticism
  • a PR move [n] - a public relations move (to attract attention)
  • a swipe [n] - a criticism
  • misinformation [n] - wrong information
  • more trouble than it's worth [exp] - not worth the effort
  • the general public [exp] - people in general

[n] - noun,  [v] - verb,  [phv] - phrasal verb,  [adj] - adjective,  [exp] - expression

triangle Questions

  1. Social media has become important for elections.

  2. People are becoming more concerned about how social media spreads fake news.

  3. Twitter will ban political advertising on its platform in only the US.

  4. Jack Dorsey is the founder of Twitter.

  5. All political messages will be banned by Twitter.

  6. People will still be able to pay for political messages on Twitter.

  7. Twitter might be trying to criticize Facebook.

  8. Facebook restricts political advertising with false information.

  9. Twitter makes a lot of money from political advertising.

  10. Twitter has been criticized for Donald Trump's use of its platform.

  11. Trump has spread false information on Twitter.

triangle Script

Social media has become a crucial tool for those looking to win elections and influence them. And as the popularity of these platforms has grown, so too has the scrutiny of their governance and role in spreading so-called fake news.

Now Twitter has announced that it will ban all political advertising worldwide.

I asked our technology correspondent Rory Kathleen Jones just how significant this announcement is.

This was all announced in quite a long series of tweets appropriately by Jack Dorsey, Twitter's founder. And he's effectively saying that political messages should be earned not bought. In other words, you as a political party can go on Twitter and tweet anywhere you like. And if you are good enough and if people listen to you, then you can spread it for free. But buying it is something he doesn't like.

This is being seen as a not-so-subtle dig at Facebook. Is it is it just a PR move?

Now that will be seen as a swipe at Facebook, which has got this quite controversial policy of allowing political ads with misinformation and not checking them in any way. It will be seen as part of that battle.

It's also it's not a difficult thing for him to do in some ways because you know I'm sure they make very little money out of political advertising. And it may be more trouble than it's worth.

And there's also been a lot of pressure on Twitter over for instance Donald Trump's use of the platform. People were asking whether political leaders are allowed to spread misinformation when the general public is not.

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