Why more Korean men are buying and using cosmetics
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The first time you watch the video, just try to understand the overall situation.
First try to answer all the questions from memory. Then rewatch the video and try to answer the questions that you missed.
Watch the video again while you read the script. Reading and listening at the same time will help you hear each individual word and improve your listening accuracy.
There are several different activities that focus on test preparation, vocabulary, grammar, and sentence structure.
Es importante leer el vocabulario antes de ver el video. Esto mejorará su capacidad para comprender el video. También le ayudará a comprender cómo se usa el nuevo vocabulario de forma natural.
La primera vez que vea el video, intente comprender la situación general.
Primero intente responder todas las preguntas de memoria. Luego, vuelva a ver el video e intente responder las preguntas que se perdió.
Mire el video nuevamente mientras lee el guión. Leer y escuchar al mismo tiempo lo ayudará a escuchar cada palabra individual y mejorará su precisión auditiva.
Hay una serie de actividades diferentes que se centran en la preparación de la examen, el vocabulario, la gramática y la estructura de las oraciones.
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듣기 정확도, 발음, 어휘, 문법 및 문장 구조에 초점을 맞춘 다양한 액티비티가 있습니다.
É importante ler o vocabulário antes de assistir ao vídeo. Isso melhorará sua capacidade de entender o vídeo. Também ajudará você a entender como o novo vocabulário é usado naturalmente.
Na primeira vez que assistir ao vídeo, tente entender a situação geral.
Primeiro, tente responder a todas as perguntas de memória. Em seguida, assista novamente ao vídeo e tente responder às perguntas que você errou.
Assista ao vídeo novamente enquanto lê o roteiro. Ler e ouvir ao mesmo tempo ajudará você a ouvir cada palavra individualmente e a melhorar sua precisão auditiva.
Existem várias atividades diferentes que se concentram na preparação para o teste, vocabulário, gramática e estrutura de frases.
[n] - noun, [v] - verb, [phv] - phrasal verb, [adj] - adjective, [exp] - expression
Questions
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Perguntas
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There was a time when bulking up and being a little neanderthal was all the rage for men. These days a growing number of guys in Korea, allocate a greater amount of time and energy staying stylish... be it through fashion or cosmetics.Kim Hyesung zooms in on the trend that goes against conventional ideas of masculinity.
Filling in eyebrows, applying foundation and concealers, then contouring the nose and jawline for a sharper look. It’s male beauty creator Kim Ki-soo’s makeup tutorial, with close to 120-thousand subscribers. Kim says when he first launched the video last November, almost 100 percent of his followers were women. But now, more than 30 percent are men.
“Many male followers message me, asking which products I use and how to apply them. For instance, questions like how can I not make the foundation look too thick, how to shape eyebrows. All these reactions, unimaginable just several years back, show how there are quite a lot of Korean men who are interested in putting on makeup.”
While not going as far as wearing full makeup,... putting on basic makeup like bb cream and concealer is becoming more common for men in Korea. 27-year-old Lim Tae-hyun is one of them. He says applying makeup is a must before heading out.
“I put on makeup to look sharper, cover my blemishes and thicken my eyebrows. It boosts my confidence. And in fact, people don’t even realize that I’m wearing makeup because it looks natural, so I like it.”
According to a survey by research firm Interfashion Planning,... out of the Korean men who bought cosmetics at drug stores last year,... 39% wear make up for confidence, and 32 percent do it to have a competitive edge, meaning more than 70 percent wear makeup for a better appearance.
In fact, Korean men are the world’s top per-capita consumers of cosmetic products. With nearly four times the purchases of runner-up Denmark, Koreans make up a fifth of worldwide sales.
As demand for male grooming products continues to grow in Korea, cosmetic brands are further diversifying their product line-up, introducing men-only cosmetics, ranging from toners and moisturizer to eye cream. But the long list of cosmetics on offer could be somewhat foreign for men… creating a demand for so called “male beauty directors”.
“Men are interested in looking good. It’s not a desire limited to women. But men could still feel uncomfortable or somewhat shy asking women how to use items XYZ. So male-to-male, we provide them with consulting, look at their skin type, recommend items to them and tell them the step-by-step process.”
“I think the culture is changing. Male products used to be mainly skin care products, but now the spectrum of items is widening to BB cream, facial masks, and lip gloss.”
With both demand and supply in the male grooming industry growing, the market is set for double-digit growth every year, and could be worth 1.5 billion US dollars by 2020. This rapid growth comes not only because more korean men want to look clean-cut, but also because of society’s changing perceptions.
“I think it’s fine for men to invest money and time to take care of the way they look, as long as it looks natural.”
“Times have changed – appearance is an asset. I put on skin care and eye cream myself. Wearing makeup to look more attractive – I think that’s fine. It’s an individual’s choice.”
The traditional clear gender roles are changing in Korea and more young people these days want individualism and freedom. So society is more accepting of men putting on makeup. At the same time it reflects how competitive the job market is – with men pressured to look fit and clean cut on top of having a good education and interpersonal skills to get a good job these days.”
Self satisfaction, the cosmetic industry’s cosmetic strategies, fierce competition; for various reasons a growing number of Korean men are wearing makeup and this trend is likely to continue as social perceptions of male grooming evolve.
With both demand and supply in the male grooming industry growing, the market is set for double-digit growth every year, and could be worth 1.5 billion US dollars by 2020. This rapid growth comes not only because more korean men want to look clean-cut, but also because of society’s changing perceptions.