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Check the words you already know. Marca las palabras que ya conoces. Marque as palavras que você já conhece. 이미 아는 단어에 체크하세요. Позначте слова, які ви вже знаєте.

• ☐ ☐ ☐ a social space exp. - a place where people can meet and talk, like a café.
• ☐ ☐ ☐ check in phv. - officially tell someone you have arrived, like at a hotel or airport
• ☐ ☐ ☐ check out phv. - officially tell someone you are leaving, like at a hotel or airport
• ☐ ☐ ☐ as much as you like exp. - no limit
• ☐ ☐ ☐ 6p n. - six pence, a small amount of British money
• ☐ ☐ ☐ VAT n. - a tax you pay when you buy things (Value Added Tax)
• ☐ ☐ ☐ a branch n. - a smaller office or store that is part of a bigger company
• ☐ ☐ ☐ a clock face n. - the front part of a clock that shows the time
• ☐ ☐ ☐ a pricing mechanism n. - a system to decide how much things cost
• ☐ ☐ ☐ a stopwatch n. - a special clock used to measure time, like in a race. [image]
• ☐ ☐ ☐ work out phv. - solve a problem, figure out, calculate
• ☐ ☐ ☐ to the penny exp. - exactly the right amount of money
• ☐ ☐ ☐ dash in phv. - go in quickly
• ☐ ☐ ☐ wolf down phv. - eat very fast
• ☐ ☐ ☐ abuse [v/n] - use something in a bad way, take advantage
• ☐ ☐ ☐ under time pressure exp. - feeling stress because of limited time
• ☐ ☐ ☐ concentrate v. - focus
• ☐ ☐ ☐ fit in phv. - do or complete in a limited time
• ☐ ☐ ☐ the loo n. - the bathroom
• ☐ ☐ ☐ makes a profit exp. - earns more money than it loses
• ☐ ☐ ☐ roll out phv. - open, establish, start a new business
• ☐ ☐ ☐ expand v. - get bigger
• ☐ ☐ ☐ principal adj. - the most important
• ☐ ☐ ☐ rent n. - money paid to use a place

n. - noun,    v. - verb,    phv. - phrasal verb,    adj. - adjective,    exp. - expression

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1. Ziferblat is a hotel and café chain.
   True
   False
   
   
2. Only the food costs extra at Ziferblat.
   True
   False
   
   
3. The largest branch of Ziferblat is located in London.
   True
   False
   
   
4. Ziferblat is a Russian word that means face.
   True
   False
   
   
5. It costs 6 pence per minute plus VAT to stay at Ziferblat in Manchester.
   True
   False
   
   
6. The manager doesn't mind people who eat as much as possible in a short time.
   True
   False
   
   
7. The young man complains about the speed of the Wi-Fi.
   True
   False
   
   
8. The smallest amount someone has spent for one stay at Ziferblat is 18 pence.
   True
   False
   
   
9. The longest stay recorded at Ziferblat was 11 hours.
   True
   False
   
   
10. The Manchester branch of Ziferblat serves 120,000 customers each month.
    True
    False
    
    
11. Ziferblat has several branches in the North of England.
    True
    False
    
    
12. Ziferblat hasn't expanded more in London mainly because the rent is too high.
    True
    False
    
    

Score:

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Directions: What expressions from the video have the same meaning as the highlighted expressions in the sentences below?

Instrucciones: ¿Qué expresiones del video tienen el mismo significado que las expresiones destacadas en las oraciones siguientes?

Instruções: Quais expressões do vídeo têm o mesmo significado que as expressões destacadas nas frases abaixo?

지시 사항: 아래 문장에서 강조된 표현과 같은 의미를 가진 표현을 영상에서 찾아보세요.

Інструкції: Які вирази з відео мають те саме значення, що й виділені вирази в реченнях нижче?

1. Ziferblat is a café and [ place to meet and talk ] with an unusual business model.

   [ social space ]

   Show Hide Hint
   
   
2. And it's simply because our [ system for setting prices ] is completely unique.

   [ pricing mechanism ]

   Show Hide Hint
   
   
3. Start your stopwatch on your iPhone if you like, and work out [ exactly ] what your bill is going to be.

   [ to the penny ]

   Show Hide Hint
   
   
4. I can dash in, [ eat very fast ] coffee and cake, and leave.

   [ wolf down ]

   Show Hide Hint
   
   
5. (Do) You feel [ stressed about limited time ] because you know that each minute counts?

   [ under time pressure ]

   Show Hide Hint
   
   
6. You do think about it after a couple of hours here, but I think it's really good because you really concentrate (on) how much work you can [ complete in the time available ].

   [ fit in ]

   Show Hide Hint
   
   
7. Somebody wanted to go to [ the bathroom ].

   [ the loo ]

   Show Hide Hint
   
   
8. The business [ earns more than it spends ].

   [ makes a profit ]

   Show Hide Hint
   
   
9. You've got one of these in London, but you've got several in the North, in Manchester and Liverpool, and [ you're opening more of them ].

   [ you're rolling out more ]

   Show Hide Hint
   
   
10. One [ most important ] reason which is rent.

    [ principal ]

    Show Hide Hint
    
    

Directions: 1) Read these sentences from the video and choose the preposition that you think fits best. Nothing (Ø) is possible. 2) Listen again and check your answers.

• Ziferblat is a café and social space --- Ø in at for with about an unusual business model.
• Your bill is calculated --- Ø in at for with about 6p a minute, including VAT.
• It's the same --- Ø in at for with about German.
• We charge --- Ø to at for with about 6 pence a minute.
• You can work out --- Ø to at for with about the penny what your bill is going to be.
• I'm not even sure I'd call --- Ø to at for with about it abuse.
• I don't personally worry too much --- Ø on at for with about that.
• You really concentrate --- Ø on at for with about how much work you can fit in.
• The Wi-Fi is really good, so --- Ø on at for with about uploading and things, that's perfect.
• This branch serves --- Ø in at for with about 12 000 customers each month.
• Why is it you're able to expand up --- Ø in at for with about here?
• We could do it --- Ø in at for with about London if we were charging 20 or 25 pence a minute.

Score:

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Directions: Write sentences about the video clip using the words given. You can change the word form or add words, but you cannot change the word order.
Use a present time frame (tense).
( ) = optional   [ ] = necessary

Instrucciones: Escriba oraciones sobre el videoclip usando las palabras dadas. Puede cambiar la forma de la palabra o agregar palabras, pero no puede cambiar el orden de las palabras. Usa el tiempo presente.
( ) = opcional   [ ] = necesario

Instruções: Escreva frases sobre o videoclipe usando as palavras dadas. Você pode alterar a forma da palavra ou adicionar palavras, mas não pode alterar a ordem das palavras. Use o tempo presente.
( ) = opcional   [ ] = necessário

지시 : 주어진 단어를 사용하여 비디오 클립에 대한 문장을 씁니다. 어형을 변경하거나 단어를 추가할 수 있지만 어순은 변경할 수 없습니다. 현재 시제를 사용합니다.
( ) = 선택 사항   [ ] = 필수 사항

Інструкції: Напишіть речення про відеокліп, використовуючи подані слова. Ви можете змінювати форму слова або додавати слова, але не можете змінювати порядок слів.
Використовуйте теперішній час.
( ) = необов'язково   [ ] = обов'язково

Ziferblat / café / and / social / space / unusual / business / model

Ziferblat is a café and social space with an unusual business model.

customer / can / stay / long / they / want / and / eat / drink / much / they / like

Customers can stay as long as they want and eat and drink as much as they like.

it / cost / six / pence / minute / stay / there / so / customer / can / work / bill / penny

It costs six pence [a/per] minute to stay there, so customers can work out [their/the] bill to the penny.

It costs six pence [a/per] minute to stay there, so customers can work [their/the] bill out to the penny.

it / absolute / fine / dash / wolf / much / you / can / and / leave

It is absolutely fine to dash in, wolf down as much as you can (eat), and leave.

one / customer / say / he / particular / happy / speed / Wi-Fi

One customer says (that) he is particularly happy [with/about] the speed of the Wi-Fi.

one / guy / who / write / book / laptop / stay / 11 / hour

One guy who was writing a book on [his/a] laptop stayed (for) 11 hours.

Manchester / branch / serve / 12 000 / customer / each / month

The Manchester branch serves 12 000 customers each month.

there / more / branch / North / England / because / rent / lower / which / keep / cost / down

There are more branches in the North of England because the rent is lower, which keeps [the cost/costs] down.

There are more branches in Northern England because the rent is lower, which keeps [the cost/costs] down.

Directions: Play the audio clip and try to repeat what you hear. Click "Show" to see the text.

Instrucciones: Reproduce el clip de audio e intenta repetir lo que escuchas. Haga clic en "Show" para ver el texto.

Instruções: Reproduza o clipe de áudio e tente repetir o que você ouve. Clique em "Show" para ver o texto.

지시 사항 : 오디오 클립을 재생하고 들리는 내용을 반복해 보십시오. 텍스트를 보려면 "Show" 를 클릭하십시오.

Інструкції: Увімкніть аудіокліп і спробуйте повторити те, що чуєте. Натисніть "Show", щоб побачити текст.

You check in and out at a hotel style desk, stay as long as you want, use the Wi-Fi, and eat and drink as much as you like.

Your bill is calculated at 6p a minute, including VAT.

The largest branch of this international retail chain is here in Manchester.

It's simply because our pricing mechanism is completely unique.

Start your stopwatch on your iPhone if you like, and work out to the penny what your bill is going to be.

I can dash in, wolf down coffee and cake, and leave. Does that happen?

I'm not even sure I'd call it abuse.

If somebody feels they want to come in and eat as much as humanly possible, that's absolutely fine.

You do think about it after a couple of hours here, but I think it's really good.

It's such a nice creative atmosphere, and the Wi-Fi is really good, so for uploading and things, that's perfect.

Somebody wanted to go to the loo.

But you've got several in the North, in Manchester and Liverpool, and you're rolling out more.

Why is it you're able to expand up here?

We could do it in London if we were charging 20 or 25 pence a minute.

1. Do you like Ziferblat's idea of charging by the minute? Why or why not?
2. What are the pros and cons of this business model for customers?
3. What are the pros and cons of this business model for the owner?
4. What types of food and drink did you see in the video? What types of food and drink would you like to add to their menu?
5. Do you think customers feel more pressure or more relaxed at Ziferblat compared to other cafés?
6. How could you improve their business model, services, or atmosphere?
7. Do you think this type of business would be successful in your city? What changes would you have to make if you brought it to your city?