Learn English with Emily in Paris

Check the words you already know. Marca las palabras que ya conoces. Marque as palavras que você já conhece. 이미 아는 단어에 체크하세요. Позначте слова, які ви вже знаєте.

• ☐ ☐ ☐ an iconic brand n. - a very famous brand
• ☐ ☐ ☐ a line n. - a group of related products in one brand
• ☐ ☐ ☐ a tagline n. - a phrase that is used for marketing
• ☐ ☐ ☐ baggage n. - luggage, bags and suitcases
• ☐ ☐ ☐ (personal) baggage n. - memories of problems and bad experiences in your life
• ☐ ☐ ☐ lean into v. - focus on, use
• ☐ ☐ ☐ a collab n. - a collaboration, a project in which two companies work together
• ☐ ☐ ☐ ringarde [FRENCH] - corny, tacky, not cool, ugly
• ☐ ☐ ☐ tacky adj. - not good style, not beautiful, in poor taste, not cool
• ☐ ☐ ☐ a win-win exp. - a situation in which both sides win
• ☐ ☐ ☐ gigantic adj. - very big
• ☐ ☐ ☐ play into his ego exp. - say nice things to him to get an advantage
• ☐ ☐ ☐ Fingers crossed. exp. - I hope that it is successful.
• ☐ ☐ ☐ credit n. - recognition, something that adds to one's reputation

n. - noun,    v. - verb,    phv. - phrasal verb,    adj. - adjective,    exp. - expression

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Emily	Julien	Sylvie

• Emily is an American who lives in Paris.
• She works for a French marketing firm called Savoir.
• She worked on a successful marketing campaign for a famous designer named Pierre Cadault.
• Mathieu Cadault is Pierre's business manager (and his nephew).
• Rimowa is a German luggage company.

1. Julien uses the words _______, _______, _______, and _______ to describe Rimowa.
   fresh
   tacky
   strong
   secure
   classic
   iconic
   timeless
   beautiful
   
   
2. Julien uses the double meaning of the word _______ for the tagline of his marketing pitch.
   ringarde
   baggage
   luggage
   noisy
   
   
3. The Rimowa execs _______ his marketing pitch.
   like
   don't like
   
   
4. Emily suggests a collab with _______.
   Gabriel's restaurant
   Mathieu Cadault
   Pierre Cadault
   Savoir
   
   
5. Emily suggests making a _______ piece of luggage.
   intimate
   elegant
   noisy
   tacky
   
   
6. The Rimowa execs _______ Emily's suggestion.
   like
   don't like
   
   
7. Emily calls _______ to ask about the collab.
   Mathieu
   Pierre
   Gabriel
   Sylvie
   
   
8. Julien _______ grateful for Emily's help.
   is
   isn't
   
   
9. Julien freaks out because ______.
   there is a picture of Pierre on the luggage
   the note is written in English, not French
   Emily wants to take credit for the idea
   the luggage was sent to Emily
   
   

Score:

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Directions: What expressions from the video have the same meaning as the highlighted expressions in the sentences below?

Instrucciones: ¿Qué expresiones del video tienen el mismo significado que las expresiones destacadas en las oraciones siguientes?

Instruções: Quais expressões do vídeo têm o mesmo significado que as expressões destacadas nas frases abaixo?

지시 사항: 아래 문장에서 강조된 표현과 같은 의미를 가진 표현을 영상에서 찾아보세요.

Інструкції: Які вирази з відео мають те саме значення, що й виділені вирази в реченнях нижче?

1. For Rimowa, which is such an [ legendary ] brand, we wanted to create a playful campaign.

   [ iconic ]

   Show Hide Hint
   
   
2. We wanted to create a playful campaign while showcasing the [ series of related products ]'s fresh but classic styling.

   [ line ]

   Show Hide Hint
   
   
3. We want to [ emphasize, embrace ] the idea of luggage as personal and intimate.

   [ lean into ]

   Show Hide Hint
   
   
4. Our [ slogan, catchphrase ]? "Keep your baggage to yourself."

   [ tagline ]

   Show Hide Hint
   
   
5. It's also a metaphor for our [ emotional pain, scars, and history ].

   [ personal baggage ]

   Show Hide Hint
   
   
6. Something really [ tasteless, gaudy, garish ].

   [ tacky ]

   Show Hide Hint
   
   
7. You certainly know how to [ boost, feed ] his ego, don't you?

   [ play into ]

   Show Hide Hint
   
   
8. I know. And you'll get the [ recognition ].

   [ credit ]

   Show Hide Hint
   
   

Directions: Write sentences about the video clip using the words given. You can change the word form or add words, but you cannot change the word order.
Use a present time frame (tense).
( ) = optional   [ ] = necessary

Instrucciones: Escriba oraciones sobre el videoclip usando las palabras dadas. Puede cambiar la forma de la palabra o agregar palabras, pero no puede cambiar el orden de las palabras. Usa el tiempo presente.
( ) = opcional   [ ] = necesario

Instruções: Escreva frases sobre o videoclipe usando as palavras dadas. Você pode alterar a forma da palavra ou adicionar palavras, mas não pode alterar a ordem das palavras. Use o tempo presente.
( ) = opcional   [ ] = necessário

지시 : 주어진 단어를 사용하여 비디오 클립에 대한 문장을 씁니다. 어형을 변경하거나 단어를 추가할 수 있지만 어순은 변경할 수 없습니다. 현재 시제를 사용합니다.
( ) = 선택 사항   [ ] = 필수 사항

Інструкції: Напишіть речення про відеокліп, використовуючи подані слова. Ви можете змінювати форму слова або додавати слова, але не можете змінювати порядок слів.
Використовуйте теперішній час.
( ) = необов'язково   [ ] = обов'язково

Julien / give / marketing / presentation / two / executive / Rimowa

Julien is giving a marketing presentation to two executives from Rimowa.

Julien / want / use / double / meaning / word / baggage / in / marketing / campaign

Julien wants to use the double meaning of the word "baggage" in [his/the] marketing campaign.

however / Rimowa / executive / want / do / something / bit / noisy

However, the Rimowa executives want to do something a (little) bit noisier.

Emily / suggest / do / collab / Pierre / Cadault

Emily suggests doing a collab with Pierre Cadault.

Emily / call / Mathieu / Cadault / ask / Pierre / would / be / interest / do / collaboration

Emily calls Mathieu Cadault (in order) to ask [if/whether] Pierre would be interested in doing [a/the] collaboration.

Emily calls Mathieu Cadault and asks [if/whether] Pierre would be interested in doing [a/the] collaboration.

she / suggest / make / gigantic / suitcase / cover / Pierre / face

She suggests making a gigantic suitcase (that is) covered with Pierre's face.

after / Julien / show / frustration / Emily / assure / him / he / will / get / all / credit

After Julien shows (his) frustration, Emily assures him (that) he will get all (of) the credit.

still / not / impress / Julien / blow / raspberry / and / storm / off

Still not impressed, Julien blows a raspberry and storms off.

* blow a raspberry: the sound that Julien makes and Luc copies

* storm off: leave in an angry way

when / deliver / person / arrive / with / suitcase / address / Emily / Julien / freak / out

When a delivery person arrives with a suitcase (that is) addressed to Emily, Julien freaks out.

Julien / declare / he / Emily / competitor / now / on

Julien declares (that) he and Emily [are/will be] competitors from now on.

Julien declares (that) he is Emily's competitor from now on.

Directions: Play the audio clip and try to repeat what you hear. Click "Show" to see the text.

Instrucciones: Reproduce el clip de audio e intenta repetir lo que escuchas. Haga clic en "Show" para ver el texto.

Instruções: Reproduza o clipe de áudio e tente repetir o que você ouve. Clique em "Show" para ver o texto.

지시 사항 : 오디오 클립을 재생하고 들리는 내용을 반복해 보십시오. 텍스트를 보려면 "Show" 를 클릭하십시오.

Інструкції: Увімкніть аудіокліп і спробуйте повторити те, що чуєте. Натисніть "Show", щоб побачити текст.

Take notes, Emily.

We want to lean into the idea of luggage as personal and intimate.

We were hoping to do something a little noisier. Like what you did with Pierre Cadault.

Maybe we can do a collab with Pierre. Something really tacky.

I'll talk to Pierre about it. Collabs are his thing now, thanks to you.

You certainly know how to play into his ego, don't you?

I just spoke to Mathieu. He's going to ask Pierre about the collab with Rimowa.

I didn't ask for your help, Emily. It's my account.

Now you come in here and steal the one account I have?

Julien, it's still your account.

From now, we are competitors. Not friends.

1. What is Julien's marketing strategy? What is the "baggage" metaphor that he describes?
2. Why does Julien get angry at Emily? Do you think he is justified, or is he overreacting?
3. What luggage brands do you know? What adjectives would you use to describe their brand image?
4. What brands (any product) do you think have a "classic" image? What brands have a "fresh" image? What brands are iconic?
5. What do you think of the suitcase? Is it tacky? Provocative? Just plain ugly?
6. If you owned a similar suitcase, what famous person's face would you like to put on your suitcase? Why?